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KEY POINTS ForceField s management team seeks out the favorable investment opportunities in the emerging and fast-growing green energy and alternative energy markets. Management s primary focus is to pursue opportunities in two business segments and one other business line: LED lighting and ORC systems, along with smart meters. ForceField entered the LED lighting and Organic Rankin Cycle (ORC) systems industries through an exclusive distribution agreement with Shanghai Lightsky and the acquisition of a controlling interest of TransPacific Energy, both in August 2012. In March 2013, ForceField Energy entered into a cross-distribution agreement with PowerOneData International, giving ForceField the ability to distribute smart meters. A LOI was signed for a trial installation of residential electric smart meters by Empresa de Servicios Públicos de Heredia (a Costa Rican manager of utility services) was announced in July 2013. In February 2014, ForceField entered into Equity Transfer Agreements to divest its 90% equity interest in Zibo Baokai Commerce and Trade Co., Ltd. and its 60% equity interest in Wendeng He Xie Silicon Co. Ltd. to the minority owners of businesses, effectively discontinuing the solar energy [trichlorosilane (TCS) manufacturing and distribution] segment. In LED lighting, ForceField, through its exclusive distribution agreement with Shanghai Lightsky, offers commercial LED lighting systems and products through at least nine sub-distributors and by bidding on large commercial projects. Multiple new relationships and trials have been announced over the last few months. Several commercial trials are underway, for example, with QSR International at fast-food restaurants in Latin America and the Caribbean, Sabia Corporation at Fantastic Proceres Casino in Guatemala and Empresa de Servicios Públicos de Heredia for streetlights in Costa Rica. o ForceField Energy offers competitive pricing for quality turn-key LED lighting solutions and can provide attractive financing options so that the reduction of maintenance and operating costs can fund the cost of installation and operation within three years of implementation. The company has signed agreements with two unnamed Top 10 U.S. banks for LED project financing support. o The conversion from traditional lighting to energy-saving LED lighting is expected to continue at a rapid pace. It is possible that LED technology could dominate the lighting market by 2016 as the marketplace adopts energy-efficient LED lighting. ElectroniCast Consultants forecasts that U.S. consumption of LED lighting will reach $2.77 billion in the year 2017, up from the $891 million recorded in 2012.i Navigant Research predicts that global revenue from LED lamps will grow from approximately $1.5 billion in 2013 to more than $8.5 billion annually in 2021.ii WinterGreen Research anticipates that the worldwide LED lighting market will grow 45% annually through 2019 from $4.8 billion in 2012 to $42 billion by 2019 driven by declining price points and increasing consumer demand.iii o ForceField Energy has enlisted sub-distribution partners in the U.S, Germany and Ireland to aid in the marketing and sale of LED installations and retrofits. Most provide energy saving consultancy services that can demonstrate the economic benefits of converting to LED lighting. o The company is pursuing several direct distribution opportunities in the U.S., Latin America and the Caribbean, notably in Costa Rica and Guatemala. o Management is very optimistic that many of the current trials and LOIs will convert into large contracts for LED systems to be installed on a continual basis into the future. Through a controlling interest in and non-exclusive distribution agreement with TransPacific Energy, ForceField plans to install two ORC units at Zibo Qilin Fushan Iron & Steel Company in China, subject to financing. The units which convert waste heat into electric energy will be owned by ForceField who will sell the electricity generated to Zibo Qilin at a discount to the local utility s price. The anticipated annual revenue run rate is estimated to be approximately $600,000. Management is very optimistic that many of the current trials and LOIs will convert into large contracts for LED systems to be installed on a continual basis into the future citing that over $125 million in revenues would be generated over a multi-year period if the current LED and ORC projects Zacks Investment Research Page 2 scr.zacks.comPDF Image | Small-Cap Research
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