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The campaign should be launched before the carbon tax and other policies take place so the public will be prepared in advance for the changes. Television and internet ads should be used and expenses for ad space should be shared by both the government and private industries because both have a vested interest in making these policies work. While the policies are being implemented, ads should address the successes or failures of the policy to encourage the effort. Ads should also address whether states are meeting their RPS and carbon reduction goals, and whether the carbon tax is working. With an informed citizenry and a transparent government, consumers will be more willing to accept policies for a transition to clean energy. Impact of Public Awareness Policies on National Objectives Energy Independence and Security The awareness campaign will address how these policies make the nation more secure. The United States will no longer depend on foreign nations for expensive sources of fuel, nor will the nation be subject to the price controls of foreign energy cartels like OPEC. The nation will have a domestic and clean supply of energy that is limitless and sustainable. The awareness campaign will highlight these facts and garner more approval for transition policies. Economic Impact and Feasibility The awareness campaign will highlight how the carbon tax reflects the true cost of hydrocarbon-emitting energy sources and how it will raise prices on virtually every good in the short term. In the short term, the economy might suffer, but after the initial stages of higher prices, the economy will grow because of new technology and advances in clean energy resulting from the transition policies. A new clean energy sector that offers jobs and promises economic growth will be created and a sound, fundamental industry will rise. The campaign will address all these economic promises which will relieve public fears regarding the economy in the short term. Environmental Impact The public/private awareness campaign will bolster the public’s acceptance and support for the transition to clean energy. Without the campaign, the public will remain ignorant of the short- and long-term benefits of clean energy, and reject clean energy due to its higher costs. Consumers will embrace the transition if they are given enough time to consider the pros and cons of the policies. Conclusion These recommendations are based on extensive literature research, expert presentations, and professional interviews gathered at one of the most important times in our nation’s energy history. They are each designed to advance national energy interests in unique, yet coinciding, ways: 185PDF Image | Shaping Energy Technology Transition
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