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5.3 Communications and Outreach Promoting and communicating benefits and results are key elements of effective partnering. At the most basic level, technology cannot be transferred from DOE-sponsored research without communication—in scientific journals, technical conferences, workshops, and meetings. The public and decision-makers in business and government need reliable, understandable information on the benefits, costs, and potential of solar energy to support research, place a value on solar energy’s benefits, and understand solar energy’s role in the national energy policy. The Solar Energy Technologies Program is developing an integrated communications and outreach plan that streamlines processes for all program activities, ensuring stronger coordination of efforts and leveraging of resources. This is being accomplished by first identifying communications goals and objectives, identifying key target audiences and their needs, developing targeted messages, and determining the best approaches for reaching those audiences. With this framework established, the next step will be to develop resources to meet the needs of the audiences and establish mechanisms for delivering those resources. The communications and outreach plan will serve as a guide for the development of appropriate communications materials throughout the fiscal year. It will be updated annually to ensure that the communications and outreach processes in place are accomplishing their intended goals and objectives, and will be flexible enough to accommodate changes in strategic direction. The Solar Program communications and outreach liaison will maintain dialogue with the corporate EERE Office of Communication and Outreach to keep it abreast of the needs and achievements of the Solar Program, and to ensure that it complies with EERE’s communications standards. The solar communications and outreach plan is expected to be completed by March 2004. The communications and outreach plan will put solar energy technologies in context with other energy systems, in a way that has meaning for the businesses and end-users who will build, sell, and purchase solar technologies. The solar communications and outreach plan will: • Communicate to all relevant stakeholders the major expectations in the Solar Program’s communications effort over the next year. • Identify Solar Program communications goals, objectives, target audiences, strategy and rationale, and tactics and evaluation tied to goals and objectives. • Suggest the implementation of new approaches to reach target audiences and ways to communicate successes, results, and status of all R&D projects and initiatives. • Promote the development and distribution of training and education materials about solar energy, establish delivery mechanisms, and identify and allocate sufficient funding and other resources for doing so. • Focus initially on printed materials such as descriptive brochures, fact sheets, and briefing materials. • Marshall and target solar communications resources within and outside the Federal government. • Promote a wide range of communications and outreach activities tied to upcoming national events such as the Solar Decathlon and the American Solar Challenge. • Highlight a revision of the Solar Program Web site and the coordination of events and trade show exhibits. • Include activities related to the Million Solar Roofs Initiative, which promotes the installation of solar energy systems on one million homes and commercial/institutional buildings. • Identify opportunities to coordinate communications activities with other EERE programs to build awareness of the importance and synergies of energy efficiency and renewable energy. Solar Energy Technologies Program Multi-Year Technical Plan 143PDF Image | Solar Energy Technologies Program
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