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The Solar Communications Team’s primary objective is to get the right information to the right people at the right time in the right form. The team develops,orassistsindeveloping,awiderangeof products, including technical reports, conference papers, journal articles, proceedings, brochures, fact sheets, presentations, posters, databases, exhibits, displays, Web sites, and CDs, as well as programmatic pieces such as the Solar Program Overview, Annual Report, and MYPP. The team is also planning to enhance distribution efforts of these products to key audiences of the Solar Program. 2. Technical Approach Our planning efforts evolved from the following simple objectives: • Represent the Solar Program appropriately. • Save money by reducing duplication of effort among separate subprograms. • Brand all communications and outreach products and activities in a consistent and appropriate manner. Our team has come to view our core activities as covered by four primary areas: 1) Planning: Activities associated with strategic planning, budgeting, and aligning with the Solar Program System-Driven Approach. 2) Developing and producing: Activities associated with creating and producing a variety of communications products, including print, Web, and exhibits, to convey research results and the program’s messages. 3) Transferring knowledge: Activities associated with transferring research and program information (both internally and externally) to critical audiences from the national laboratories and program management. 4) Measuring: Activities associated with measuring and assessing the relationships to critical audiences and the effectiveness of messages to them. The Communications and Outreach Project consists of the following tasks. 3. Results and Accomplishments 3.1 Planning The team communicates on a regular basis through conference calls and an annual workshop to collaborate on projects, update the plan, and evaluate progress. In FY 2005, the team spent a majority of its time in the “implementation” and “assessment” phases of planning. Implementation is executing proposed communications projects in support of Solar Program messages to our key audiences. Assessment involves analyzing our performance and the effectiveness of our communications products. The team identified several lessons learned regarding the strategic planning process. Specifically, we need to: • Evaluate our strengths and weaknesses annually in terms of the strategies we use and the impact we have on critical audiences. • Improve the usability and integration of the implementation plan in our business processes for budgeting, costing, and accountability. • Develop a metrics process as part of our strategic planning effort to assess business performance. 3.2 Developing and Producing • Completed Proceedings CD-ROM for the 2004 Solar Program Review Meeting, which includes PDFs of 2-page papers for all subtask activities. (01/05) • Completed Solar Program Annual Report, FY 2004, which includes extended papers for all subtask activities, plus summaries on major task areas. (10/05) • Planned and facilitated communications strategies around the development of the “Home by Design” house for the 2005 International Builders’ Show. (2005) • Designed and produced an historical exhibit for the 2005 ISES Conference. (08/2005) • Assisted in producing the 2007–2011 Solar Program Multi-Year Program Plan. (09/2005) • Assisted in the communications needs and logistical planning for the 2005 Solar Task Title FY 2005 • Budget ($K) Decathlon. (FY 2005) Assisted in developing and distributing the second U.S. PV Industry Roadmap. (10/2004) Prepared the International Energy Agency Photovoltaic Power Systems Programme (IEA PVPS): U.S. National Survey Report with W. Bower of SNL. (06/2005) NREL NCPV/PV Communications 595 • SNL NCPV/PV Communications 132 DOE/GO and NETL Subcontracted 663 Outreach Communications Systems Integration and Coordination 156PDF Image | DOE Solar Energy Technologies Program
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