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Communications and Outreach Performing Organizations: National Renewable Energy Laboratory (NREL) Sandia National Laboratories (SNL) DOE Golden Field Office (DOE/GO) National Energy Technology Laboratory (NETL) Key Technical Contacts: Don Gwinner (NREL), 303-384-6570, don_gwinner@nrel.gov Susannah Pedigo (NREL), 303-384-6624, susannah_pedigo@nrel.gov Connie Brooks (SNL), 505-844-4383, cjbrook@sandia.gov Glenn Doyle (DOE/GO), 303-275-4706, glenn.doyle@go.doe.gov DOE HQ Technology Managers: Robert Hassett, 202-586-8163, robert.hassett@ee.doe.gov Thomas Rueckert, 202-586-0942, thomas.rueckert@ee.doe.gov FY 2005 Budgets: $595K (NREL), $132K (SNL), $663K (DOE/GO and NETL) ____________________________________________________________________________________ Objectives • Focus on innovative ways to reach critical audiences and improve business performance—get the right information to the right people at the right time in the right form. • Unify the outreach efforts of the Solar Program so that communications and knowledge transfer emphasize all, rather than individual, solar technologies leading to understanding, collaboration, and partnership to advance solar energy technologies. • Use communications products and activities to inform and persuade audiences, move them to action, and help overcome barriers for particular technologies and applications. Accomplishments • Developed and implemented public relations and communications strategies for the 2005 Solar Decathlon. • Designed and developed the 50-Year Anniversary exhibit for the International Solar Energy Society (ISES), for debut at the Solar World Congress in Orlando, Florida. • Assisted in completing the draft of the 2007–2011 DOE Solar Program Multi-Year Program Plan (MYPP). • Developed exhibits, determined key messaging, and staffed booths at various solar-related conferences: American Solar Energy Society Conference, International Builders’ Show, Solar Power 2005, IEEE Photovoltaics Specialist Conference. • Interacted with the buildings and consumer audiences (e.g., Solar Decathlon, International Builders’ Show). • Developed and distributed critical program documents (e.g., Solar Program Review Meeting Proceedings, PV Industry Roadmap, MYPP draft plan) to key stakeholders. • Conducted a gap analysis of communications products and evaluated their effectiveness. • Worked with our program management to streamline business processes. • Developed and maintained content for all Solar Program Web sites that reflects research and program accomplishments. Activities included audience and statistics analysis to improve content on Solar Heating, with content and new navigation to “go live” in FY 2006. • Published a new NREL Concentrating Solar Power (CSP) Web site, which describes the R&D work done by NREL as part of the CSP Subprogram. • Represented the interests of the Solar Program at strategic events (technical conferences, meetings, workshops, community events). • Worked with program management to streamline planning and budgeting processes to maximize our efforts in supporting solar energy research. • Under a multi-year financial assistance award issued by the Golden Field Office in 2000, the North American Solar Challenge (solar car race) was successfully conducted. This event reached Systems Integration and Coordination 154PDF Image | DOE Solar Energy Technologies Program
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