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o It’s a win-win that’s uniquely enabled by the new possibilities of play- to-earn. • YGG’s goal is to seek yield and provide scholarships across a wide range of play-to-earn games such as Axie Infinity • YGG’s Initial Dex Offering (IDO) which launched on SushiSwap’s Miso platform – sold out in 31 seconds, raising $12.5M from just 32 participants • Play to earn could take some time before hitting the mainstream however it’s hard to see play-to-earn not become a more relevant in the gaming industry • Billions of people love gaming + everyone wants to make money = play to earn will be unstoppable? Why gaming will take over the attention economy • Human attention is finite o All forms of entertainment convert attention to revenue • Netflix, in its Letter to Shareholders: "We compete with (and lose to) Fortnite more than HBO. • Television has peaked and its time is being redistributed o Now there’s TikTok, Snapchat and Fortnite. They will continue to take generational share away from the category with the most to give – TV. o Media diets are changing - Gen Y spends more time gaming than Gen X, and Gen Z spends even more time than Gen Y. • Most media categories are confined by their finite length o At a certain point, you reach the last page of a book, last episode of a TV show, or end of a podcast. o Games are driven by social experiences § A gamer isn’t playing to ‘complete’ a story, they’re playing because they love competitive play – especially play with their friends. And given no multiplayer experience is the same, there’s always a ‘new story’ that can be played. • The most successful mediums are socially driven o Part of this is purely social pressure – the ‘watercooler’ effect (in order to participate in culture, you need to consume specific media). • Gaming has been evolving into something all-encompassing o It’s a hobby, an obsession, an in-home and out-of-home experience, something millions read about, talk about, and watch. 11PDF Image | Primer on Non-fungible Tokens NFTs
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