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6. Distribute across an applicable marketplace Another important consideration is how to distribute NFTs. Factors for evaluating NFT marketplaces include: flexibility and control over the branding of the user experience; whether the marketplace allows users to purchase NFTs with fiat currency (dollars) or requires users to use cryptocurrency for purchases (for mainstream appeal, it is important to accept card payments); and the general audience of the NFT marketplace. Below are some common examples of NFT marketplaces in the ecosystem today (although the NFT economy is evolving rapidly and Visa expects the landscape of marketplaces to do so as well). Open Marketplaces: These are broad marketplaces where anyone can create and sell NFTs. These platforms require cryptocurrencies to buy and sell NFTs. These platforms are ‘non-custodial’, so consumers must hold and store the assets themselves. Crypto Native Curated Marketplaces: These platforms require contributors to be approved to create NFTs and sell them on the platform. Similar to the open marketplaces, they require cryptocurrencies for payment, and have consumers custody the assets themselves. Existing Closed NFT Marketplaces: These platforms use their own storefront and branding, but will custody the NFTs on behalf of the consumers. These marketplaces often have fiat currency on-and-off ramps and accept card payments and enable withdrawals via ACH or Wire. White-Labeled NFT Marketplaces: There’s a spectrum of white-label marketplaces, from those that will provide a white-label storefront to full back-end infrastructure that enables the development of a custody marketplace. Storefronts enable easier integration, although how fiat on-and-off ramps work and how the assets are custodied may be made default. On the flip side, back-end infrastructure providers will provide much more flexibility but will require more technological lift. Lastly, when intellectual property concerns relating to the digital content stored in the NFT are paramount, companies have collaborated to establish their own marketplaces that allow them to control the initial sale of the NFT, secondary marketplace, and unique features to incentivize keeping the NFTs on this platform. Setting this kind of platform up requires engagement of specialized technology vendors who can help set up and run the platform, which can be very expensive. All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement or affiliation with Visa. 11PDF Image | NFT Engaging Today’s Fans in Crypto and Commerce
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