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NFT Engaging Today’s Fans in Crypto and Commerce

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NFT Engaging Today’s Fans in Crypto and Commerce ( nft-engaging-todays-fans-crypto-and-commerce )

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Table of Contents 1. Executive Summary 2. What is an NFT? 3. Unlocking New Commerce and Engagement Opportunities 4. How to Integrate NFTs: 1. Identify the NFT use case 2. Determine the appropriate blockchain 3. Mint the NFTs 4. Decide how to store digital assets in a long-term sustainable way 5. Store and access NFTs securely and easily 6. Distribute across an applicable marketplace 7. Identify additional opportunities to engage fans 5. Considerations Associated with Change 6. Visa - The Trusted Engine of Commerce 7. Conclusion NOTICE OF CONFIDENTIALITY Case studies, comparisons, statistics, research, and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial, or other advice. Visa Inc. neither makes any warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. The Information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required. All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement or affiliation with Visa. 2

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